FreshToHome raises Rs76 crore in funding

Bengaluru: FreshToHome, an online seller of fresh fish and meat, has raised $11 million (₹76 crore) from a group of investors led by Hong Kong-based CE Ventures to fund its expansion into more cities and strengthen supply chain.

Das Capital, Kortschak Investments, TTCER Partners and some other Asian and Silicon Valley investors also participated in the Series-A round of funding. The startup, which currently has operations in Bengaluru, the National Capital Region, Kerala and Chennai, is looking to enter cities including Mumbai and Pune.

The main competition for the company is from the offline market as customers still find it tough to opt for online supplies in this segment, Shan Kadavil, CEO of FreshToHome, told ET.


FreshToHome is also aiming to expand its offerings to categories like vegetables and fruits and has already begun a pilot in Bengaluru. “The challenge was for these fishermen to embrace technology and use the app, but now it has become easier,” said Kadavil.