Food delivery companies look for the faster route home

Industry experts believe, 2018 will see aggregators go the whole mile to further bump up volumes by plugging supply gaps as also adopt costlier marketing strategies.

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Both growth and market share will be dependent on a strategy that lays emphasis on food delivery - the cash cow for the sector.
With mergers, acquisitions and aggressive penetration 2017, set the stage for the second innings for Indian food tech sector, defining the way the sector will shape in 2018.

As the space gets crowded, it has become increasingly clear that both growth and market share will be dependent on a strategy that lays emphasis on food delivery - the cash cow for the sector. Industry experts believe, 2018 will see aggregators go the whole mile to further bump up volumes by plugging supply gaps as also adopt costlier marketing strategies. Here are the numbers that mattered in 2017.

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