Delivery startup DailyNinja acquires WakeupBasket

BENGALURU: Hyperlocal subscription-based delivery startup DailyNinja has acquired Hyderabad-based WakeupBasket in a cash and equity deal, as the company looks to strengthen its presence in the city.

Operating in the same space as DailyNinja, WakeupBasket provides early morning delivery of household essentials with milk and groceries being the major products sold. This deal marks DailyNinja’s second buyout in Hyderabad after the acquisition of 4amShop a couple of months ago.

Founded in 2015 by Satendra Pratap who was later joined by Sai Varaprasad, WakeupBasket clocks about 2,500 orders daily. WakeupBasket has been operational for the last two-and-a-half years in Hyderabad. Post this acquisition, all of WakeupBasket’s customers, will be transferred to the DailyNinja platform, as all the employees, including the founders, will join the DailyNinja team.


This development comes after Sequoia-backed DailyNinja, founded by Sagar Yarnalkar and Anurag Gupta, secured two consecutive rounds of funding by Saama Capital, followed by Matrix Partners. The Bengaluru-based company aims to clock 100,000 daily transactions in the next six months, almost tripling its current daily volumes of 35,000.