Data analytics startup Near raises $100 million

BENGALURU: Near, a software-as-a-service (SaaS) startup, which collects real-life data on consumers and merges it with online data to create a wholesome profile, has raised $100 million (Rs 686 crore) from London-based private equity firm Greater Pacific Capital (GPC).

Started in 2012, Near collects consumer data from various sources including telecom players, apps and Wi-Fiproviders to build real life-based data profiles that throw up consumer insights for its clients such as WeWork, MetLife and Mastercard.

Based out of Bengaluru and Singapore, Near plans to sell its services in India soon, while it scales up core markets like Australia, New Zealand, and the US.