Covid-19 impact: Britannia partners with Dunzo to home-deliver food essentials

BENGALURU: Britannia Industries has partnered with Google-backed personal concierge startup Dunzo to deliver its essential products such as biscuits, cakes, wafers, milkshakes and ghee.

This move by the leading biscuit manufacturer comes as a response to ensure uninterrupted supply of essentials amidst the lockdown due to the Covid-19 outbreak in the country.

The new partnership will allow customers to order products from Britannia Essential stores through the Dunzo app. Dunzo will source the products from Britannia’s distribution centres to ensure the proper handling of the goods and enable availability across cities through no-contact delivery.


“During this unprecedented time, it is critical for us to maintain a continuous supply of our products which are daily staples in Indian households. With a significant rise in demand for at-home delivery, we are leveraging Dunzo’s technology platform,” said Varun Berry, managing director of Britannia Industries, in a press statement.

The first store in Bengaluru is operational. Delivery of products will also be made to Mumbai, Pune, Delhi, Gurugram, Jaipur, Hyderabad, and Chennai. Kabeer Biswas, co-Founder of Dunzo, said, “Partnering with Britannia ensures that essentials are produced and packaged safely, adding to the measures that have been taken to ensure safety of our users, merchants and delivery partners.”

Britannia Industries, the makers of Good Day and Tiger biscuits, has a turnover of about Rs 10000 crore. Dunzo, the hyperlocal ecommerce company that connects merchants, partners, and users to facilitate transactions across courier, commerce, and commute, delivers packages in top Indian metros.