Consumers making key trade-offs in festive spending: Report

NEW DELHI: Consumption patterns have changed significantly during the festive season so far, led by lockdown restrictions and lifestyle changes, a new report by retail tech startup Snapbizz said.

The report, which compared consumer spending trends this year compared to the previous year, said the Covid-19 era has changed the way consumers bought groceries in terms of product mix, frequency of shopping, visits and tickets size, and whether they shopped online or offline.

“Due to the Covid situation, consumers are making certain trade-offs in terms of spending; they have spent less on grooming and household cleaning products, while certain foods have taken precedence compared to last year,” Snapbizz chief executive Prem Kumar said in a statement.


The report, SnapPulse, said consumers spent less on grooming and household cleaning products so far in the festive season compared to last year since entertaining guests at home has reduced significantly. It said categories that saw increased consumer spending included dry fruits and packaged water, while categories that saw decreased consumer spending were hair colour and baked products.

Snapbizz said the report captures data trends from over 2,000 kirana stores across seven cities including Delhi NCR, Mumbai and Pune.