Brewhouse Ice Tea to launch carbonated teas; scale-up in health space

NEW DELHI: Delhi-based bottled beverage startup Brewhouse Ice Tea, which is rolling out carbonated ice tea under the same brand name, is looking to scale its beverage business as peak summer season kicks in, company founder and chief executive Sidharth Jain said.

The two-year-old Brewhouse, promoted by Positive Food Ventures, had secured a loan of $2 million from Singapore-based listed foods and beverages firm Food Empire Holdings Group late last year. Food Empire Holdings are a strategic investor and so far they haven’t had a consumer facing venture in India.

Their focus is to build a long term FMCG business in India, which may not just be restricted to tea,” Jain said. He said Positive Food Ventures will focus on bringing “healthier food and beverage concepts” to consumers.