Big billions riding on small businesses

Digitising small and medium businesses (SMBs) in India is likely to be a $80-billion opportunity by 2024 according to management consultancy firm Zinnov.

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If a company uses a smartphone or a PC and Internet, at the least, to conduct their business, then it is categorised as a digital SMB.
Digitising small and medium businesses (SMBs) in India is likely to be a $80-billion opportunity by 2024 according to management consultancy firm Zinnov.

A new study, ‘Digital SMBs – Key Pillar of India’s Economy’, looks at their transition from traditional to digital SMBs. If a company uses a smartphone or a PC and Internet, at the least, to conduct their business, then it is categorised as a digital SMB.

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