Amrita TBI intends to invest in three startups

CHENNAI: Three startups have emerged winners in the recently concluded PitchFest 2018 organised at Amrita Vishwa Vidyapeetham Technology Business Incubator.

"The University intends to invest USD two lakh in the three ventures as seed investment," a press release said.

The startups selected were Yellow Messenger, Linksmart DNA, Bookmydiamond.com.


Yellow Messenger provides conversational artificial intelligence platform for enterprises to automate intelligent conversations with customers across channels.

Linksmart DNA is a IP oriented vertical start-up that secures products and packages from counterfeiting, tampering, re-fill.

Bookmydiamond.com is a technology platform that helps jewellers to search live inventory, certify diamonds.

"This year, Amrita TBI focused on selecting start-ups that have successfully combined innovative technologies with a high impact on India's development," Amrita Vishwa Vidyapeetham's TBI, CEO, Dr Krishashree Achuthan said.

More than 800 startups from 22 states participated in the competition and showcased concepts to investors during the event, the release added.