Aishwaryaa R Dhanush invests in yoga & wellness startup SARVA

MUMBAI: Aishwaryaa R Dhanush, daughter of Rajinikanth, has become the latest celebrity to invest money in yoga and wellness start-up SARVA.

With her investment, Aishwaryaa will partner with Malaika Arora to become a core part of the ‘Diva Yoga’ team, leading operations in the South.

“I have been following Malaika and Sarvesh’s work on SARVA and Diva Yoga closely and it’s amazing how our thought processes align perfectly on all things related to holistic wellness. I am excited to work with both of them and I hope to enhance SARVA and Diva Yoga’s presence in South India through this partnership,” Aishwaryaa said.


“I’ve always known Aishwaryaa to be a vociferous advocator of mental and physical wellness and I am proud to have her bolster Diva Yoga’s operations in the South,” said Sarvesh Shashi, CEO and co-founder, SARVA.

He added that from an overall business perspective, the company has grown 12X in terms of revenue in the last 3 years. “There has been steady increase in our store level EBIDTA margins and same-studio sales growth has gone up by 28%,” Shashi said.

Recently, Bollywood actor Shahid Kapoor and his wife Mira had made investment in the company. Other investors in the company include Jennifer Lopez, Alex Rodriguez, Zumba, amongst others.

SARVA aspires to service over 100 million consumers in the next five years. From an overall growth standpoint, the company will have 100 studios in the country by next month. Currently, it operates 3500+ classes every week, having a capacity of over 18,000 members a day.

SARVA’s digital offerings spanning the mindful music, guided meditation, and interactive fitness space, will be launched in the third quarter this year, the company said.

SARVA will continue to focus on the 600 million people in India living under the age group of 35.