MintM raises raises undisclosed amount in funding led by Mumbai Angels and Times Internet

BENGALURU: Bengaluru-based digital marketing startup MintM, has raised a pre Series-A funding of undisclosed amount led by Mumbai Angels and Times Internet, with participation from a clutch of angel investors, for its cloud based smart signage solution. The product ‘Magnet’ is a cloudbased responsive and analytical platform in brick and mortar shops. The funds will be used for product enhancement and international expansion.

“Any display device can work as ‘magnet’, it is built on android. If you have an android deviceany display can be converted into ‘magnet’. It is hardware agnostic,” said Sachin Garg, CEO of MintM. ‘Magnet’ displays relevant content, responds and tracks expressions and generates statistics. This round follows MintM’s step out from TLabs, the startup accelerator. MintM earns in a pay-per-engagement model from advertisers.

‘Magnet’ has been adopted by outlets like Star Bazaar, Jawed Habib, Spar, HyperCITY, Aviva Insurance, Printo and overseas outlets including Target. “Traditional advertising suffers from a few handicaps —it’s consumed far from the point of purchase, it’s impossible to do in a highly targeted way and it’s hard to measure the impact. MintM beautifully addresses all these shortcomings,” said Sundeep Holani, an investor in MintM.