Lessons from 50 start-ups: How Healthkart is competing with established pharmacies

This 11-month-old start-up has more than 11 reasons to smile. Co-founders Prashant Tandon and Sameer Maheshwari who set up this online venture Healthkart.com are now competing with established pharmacies.

The duo returned to India after quitting corporate jobs in the US and were keen to work in healthcare . They worked with doctors and health institutions before launching a consumer-facing unit.
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HealthKart.com is an online portal where people can find, compare and buy health products. The initial phase was challenging as they struggled to build a good team and find investors.

But with a team of four and own savings of Rs 15 lakh , they launched the firm . By April , 2011, they were able to raise $1 million from early-stage investment fund Kae Capital and marquee investor Sequoia Capital .

3 TIPS TO RAISE MONEY

Build a Strong Busines Model with a robust uniteconomics model.

Focus on Differentiation; be different from the others to add value.

Construct the right team.