Katrina Kaif is Lenskart's first-ever ambassador

NEW DELHI: Eyewear solutions company Lenskart has roped in Bollywood actress Katrina Kaif as its brand ambassador.

While the company did not disclose the brand endorsement fee, Kaif, one of the country's most highly paid actors, according to industry experts, typically charges Rs 3-5 crore per brand. This, however, could not be independently verified by ET.

Kaif will also be the first brand ambassador for the company, which has raised about Rs 600 crore in funding since 2010.