Freecharge to launch financial products marketplace soon

BENGALURU: Digital payments platform and wallet Freecharge will launch its financial products marketplace and lending platform by the end of this year. The move comes after Freecharge took over the Capital Assist programme run by Snapdeal earlier this month.

“Apart from opening up the Capital Assist programme to merchants on the Freecharge platform, running Capital Assist helps us provide new ways of credit scoring for anyone who transacts on Freecharge, Snapdeal or Cleartrip,” said Govind Rajan, CEO of Freecharge. The Capital Assist programme partners with 26 banks and NBFCs to provide capital loans to sellers registered on the marketplace.