Former Liberty Shoes promoter floats Hello Ten retail venture

NEW DELHI: Former Liberty Shoes promoter Adarsh Gupta has floated a new start-up venture by the name of Hello Ten Brands, which will set up multi-brand stores starting April 2016.

The venture plans to roll out over a thousand stores across the country within three years, Gupta said. “The stores will focus on specialised merchandise across fashion, footwear, wellness products and accessories,” he said.

Gupta said the venture would convert various multi-brand outlets into Hello Ten stores and the company plans to set up 25 such stores in the April-June ’16 quarter and about 50 stores over the next two quarters. The size of the branded footwear and apparel industry in India is estimated at close to Rs 25,000 crore. The share of the branded footwear and apparel industry in ecommerce is expected to increase from 10% to about 25% by year 2018.