Fitternity raises Rs 6.3 crore to get fitter

BENGALURU: Fitternity, a marketplace and discovery platform for gyms, health clubs, fitness and yoga centres, has raised Rs 6.3 crore ($1 million) from Exfinity Venture Partners, a startup fund promoted by IT industry veterans such as TV Mohandas Pai.

Mumbai-based Fitternity, which aims to be the ‘Zomato for fitness’, marks its first institutional investment with this round of funding. The startup said it will deploy the funds mainly for expansion into new cities, operations and marketing, as well as technology advancements, such as furbishing the mobile app.

“Fitness is about eat, exercise and explore. It’s the whole package,” said Neha Motwani, founder and chief executive of Fitternit, which has listed over 7,500 centres and collaborated with 1,500 service providers in Mumbai and Pune since inception in 2013.

“Users can have free unlimited trials before making a decision with this platform, a choice people like me did not have earlier, a major gap that I saw and started up as a result,” said the 29-year-old, who quit her job as a consultant at Aon Hewitt, travelled six cities, met over 500 people, all to understand why there was no organised method of fitness and discovery when the interest was always there.