Fast food chain Hello Curry acquires tech firm Fire42

HYDERABAD: Quick Service Restaurant (QSR) chain Hello Curry has announced the buy-out of restaurant management platform Fire42 for an undisclosed amount. The part-cash and part-equity deal will add real-time analytics and point of sale (POS) services to Hello Curry’s technology stack as it looks to expand its presence.

This is the second acquisition by the company this year which acquired Hyderabad based QSR startup Paratha Post in April. Hello Curry is also in talks with Mumbai and Delhi based logistics players to enter the market with its offerings.

The consolidation of 15 member team at Fire42 is under discussion though founder and CEO Santosh Achari will join the Hello Curry senior management. The three year old company has so far handled Rs 10 lakh worth of transactions and services clients in India and Mauritius.

“Working with a vendor to implement innovative features at the POS takes a long cycle to implement. With our own technology solution on-board, we want to customize the customer experience and personalize their searches,"said Raju Bhupati, CEO of Hello Curry. "Also we would soon introduce GPS tracking of orders and will sign on Delhi in the next two months.”

The chain currently handles up to 1000 orders a day across Hyderabad and Bangalore. The 2014 company had raised Rs 3 crore in seed fund from investor Sashi Reddy and is currently in talks with investors to raise a subsequent round.