Consumer technology startup Creo raises $3 million from Sequoia India, others

CREO, a Bangalore based consumer technology company has raised $ 3 million funding from Sequoia India, Beenext Ventures and India Quotient.

The startup plans to produce smartphones by developing a proprietary software OS and the smartphone itself.

“The idea of building an Android based operating system for a smartphone stemmed from the realization that in the current market, while hardware is getting better very fast, there is not enough differentiation on the software front. We want to be the ones bridging that gap,” said Sai Srinivas, co founder of CREO.

The company also plans to license their OS to other OEMs in India and across the globe, since they plan to launch the product later this year.

CREO was formerly known as Mango Man Consumer Electronics Pvt. Ltd, their first product offering was Teewe, an HDMI media streaming device that was launched in September 2014. Ever since Teewe 2 was launched in May 2015, the company claims the product has established itself in over 50,000 households.