Binny Bansal backed social commerce platform Roposo raises $15 million from Tiger Global

DELHI/HYDERABAD: Flipkart Co-founder Binny Bansal backed social commerce platform Roposo has raised a Series B round of $ 15 million from existing investor Tiger Global. This comes within three months of $ 5 million Series A investment in the company by Tiger Global.

This takes the total amount of funding raised by Roposo to $ 21 million, including a seed round of $ 1 million from investors Binny Bansal and India Quotient.

Founded in 2012 as a part of their gift recommendation platform Giveter, by IIT Delhi alumni Mayank Bhangadia, Avinash Saxena and Kaushal Shubhank, Roposo has evolved into a social network for discovering online fashion brands. It currently works with 300 webstores and 4000 brands, including offline labels such as Vero Moda, Biba and Only.

The platform recently reinvented its app and website with greater focus on content and brand stories to launch new collections and has signed on celebrity designers and actors to promote the platform.

The platform currently works on the affiliate model for the brands and webstores.