Bharti SoftBank acquires equity stake in entertainment startup ScoopWhoop

NEW DELHI: Bharti Softbank, a JV between Bharti Enterprises and SoftBank Corporation, on Monday said it has acquired a 36.5% equity stake in entertainment media startup ScoopWhoop Media Pvt Ltd through BSB Portal Ltd.

ScoopWhoop is an India-focussed entertainment media startup firm that creates and curates content that gets shared through social networks.

BSB, in a statement, said, that the partnership will combine the strengths of both content creation and mobile-optimized technology platform and distribution.

"Media consumption patterns are rapidly evolving and this space is ready for disruption. We believe the partnership offers immense synergies for both parties to create great content experience for India’s mobile internet population,” Madhu Nori, CEO, BSB Portal said.