AppVirality gets Rs 3.3 cr to grow your company's app

BENGALURU: AppVirality, a San Francisco and Hyderabad-based startup, has raised about Rs 3.3 crore from Click Labs, Google’s Rajan Anandan, Bikky Khosla and 16 others to grow its product and expand footprint. This is the company’s second round of funding after its initial seed round in January 2015. App-Virality helps companies to identify and implement the right growth techniques without having to code. “AppVirality’s dramatic growth has been driven by increased demand by app developers, who understand and value our technology,” said CEO Laxman Papineni, whose company was also a graduate of Microsoft Ventures last year. “With this investment, the company plans to focus more on product innovation and customer satisfaction, while increasing the team size from 12 to 25 in next 12 months.”

Other investors include Brijesh Kumar Agrawal (founder, India-Mart), Aloke Bajpai and Rajnish Kumar (founders, iXiGO), Krishna K Mehra (founder, Capillary Technologies), HT Ventures, Maxence Cacheux, Gaurav Lochan, Jocelyn Goldfein, Aditya Vuchi (founder, Zippr), Gaurav Agarwal (cofounder, 1MG), Rimpal Chawla, Munish Jauhar, Shashank Mehrotra, Vikram Chalana, Aakash Singal, and Shashank Mehrotra. A few hundred apps including MakeMyTrip, Airtel, Byju’s, Yatra, Paytm, redBus, 1MG an Faasos, are its customers.