Unicommerce to invest $5 million towards international expansion

NEW DELHI: Supply chain SaaS platform Unicommerce has decided to invest $5 million towards strengthening international operations and further expanding its presence in various countries of Southeast Asia and the Middle-east. Unicommerce aims at establishing itself as a preferred choice of e-commerce companies and retail brands in these regions.

The company will be investing the money in the areas of product enhancement, setting up local offices, sales, and marketing along with hiring local talent in these regions. The company has acquired over 25 new clients in the multiple markets of the Middle East and Southeast Asia such as Dubai, KSA, Kuwait, Singapore, Philippines, Malaysia, etc. It is targeting a 400% growth in overseas business.

Kapil Makhija, CEO, Unicommerce, said in a statement, “We decided to focus on emerging markets of the Middle-east and Southeast Asia as the e-commerce sector in these countries is on an upward growth trajectory. We spent the initial time researching about the market so that we could get our product ready for these markets. Now we are in a position to accelerate our international business with strong capital infusion focused on client acquisition, creating brand awareness, and continuous product development.“