udaan reports over 300% rise in premium FMCG packs sales

udaan has reported strong growth in sales of its premium Fast-Moving Consumer Goods (FMCG) packs. The e-B2B platform attributed this growth to shifting consumer preferences, with families increasingly opting for larger family packs across A/B+ class retail and self-service outlets.

udaan achieved over 300% YoY rise in premium FMCG packs sales and expanded product selection by four times on the platform. Additionally, the company reported growth of about two-fold increase in its retailers' base during the same period.

"We are delighted to witness such robust growth in our premium FMCG packs segment. Our commitment to offer a diverse range of high-quality products and seamless eB2B trade experiences has been the driving force behind this achievement. As we continue to expand our services, including our next-day delivery service, we are committed to developing this program to ensure that udaan remains the go-to platform for premium packs portfolio, especially as we enter the festive season with the expectation of increase in demand," said Vinay Shrivastava, Head, FMCG, Business, udaan, in a statement.


In the last one year, the FMCG category, in particular, has surged, achieving an impressive two-fold increase in size. On a Y-o-Y basis, the FMCG category on udaan has seen a robust growth in new customer with a 1.6-fold increase in the past year alone. The Average Order Value has also been on the rise, showing a 1.3-fold increase.