Saluting local & small businesses, the growth engine of the Indian economy, Amazon celebrates Small Business Days 2021

MSMEs can be considered as the Indian economy’s backbone. They contribute about 30% to the country’s GDP, and for exports, it is about 48%. In the present day, while the nation’s morale has been sombre, what is still noteworthy is the determination of this sector. Local sellers and small businesses are using every opportunity to push through these challenging circumstances.

The pandemic and then its subsequent second wave has affected small businesses across India. On-ground restrictions have further impacted several of their processes. But Amazon’s Small Business Days 2021 is a move to help these sellers get their businesses on track. Amazon has enabled small businesses to reach millions of customers across India by providing an ecosystem for them to use. They have been empowered to offer a superlative customer experience while helping these local sellers increase their product exposure, expert endorsements along with product reviews. It has also created a space that can foster these sellers’ unique products and services. To further minimise the impact of this pandemic on local businesses, Amazon has also enabled an ‘on-demand disbursement’ feature. This functionality ensures that sellers can get their disbursements daily to sail through economic challenges.

While the situation in the country evolves, Amazon continues to build on its selling experience, which has helped many small businesses thrive in these unreal times. Here are some success stories of local brands who have scaled new heights with Amazon:

These are just a few experiences of the many small businesses that have found their path towards success with Amazon’s dynamic ecosystem. While this health crisis has paused the ambitions of many, the brand has taken a step to iron out the impact of this pandemic with its initiative, ‘Amazon Small Business Days’, starting from July 2, 2021, midnight till 11:59 PM on July 4, 2021.

This three-day online sale is another step to back the local economy. It is an attempt to enable these sellers to achieve sustainability and expand their reach. This initiative brings forward a message of hope, encouragement and also acknowledges the resilience of local sellers in these challenging circumstances.

During this event, consumers will be able to make the most of deals and offers from small businesses, along with an additional 5% off when purchasing two or more products. The sale will also host themed stores like home fitness supplies, monsoon essentials, regional handicrafts etc. Small Business Days 2021 has a wide expanse of unique and differentiated selection of products, people can splurge on work-from-home supplies, heritage handloom from some of the finest weavers, amongst a host of other categories.

In the last edition of the ‘Small Business Day’, conducted in December 2020, local businesses witnessed a resounding success. Nearly 55 000 sellers received orders from about 4000 pin codes across India. About 2000 sellers recorded some of their highest sales. Consumers across 100 cities shopped with safety while receiving benefits of purchasing from local shops.