Gupshup rebrands amidst product growth, global expansion

BARCELONA: Gupshup has unveiled a new brand identity at the Mobile World Congress in Barcelona. This consists of new logo colours, revised brand look-and-feel, an updated website and a new tagline: One-on-one. With everyone. These changes reinforce Gupshup’s vision of transforming the future of business-to-customer conversations and commerce through conversational engagement.

Gupshup’s conversational engagement push has led to triple-digit business growth, with 44,000 customers overall. The technology company has raised $340 million in the last 12 months, made two key and expanded into 30 countries across five continents. It has continued product-driven innovation across cPaaS, cCaaS, CX and Conversational AI, with 5x growth in the number of employees globally.

The new tagline, One-on-one. With everyone, underscores Gupshup’s brand promise of creating AI-powered, personalized, one-on-one conversations on messaging and voice channels, for businesses and their millions of consumers, across marketing, commerce and support workflows.


“This new brand identity is an evolution of our core vision. We remain committed to helping businesses engage one-on-one with consumers, at scale, through conversations that are both real and human. We are doubling down on our focus to help more and more businesses drive deeper, personalized conversations with their consumers across the world,” said Beerud Sheth, co-founder and CEO, Gupshup, in a statement.

Gupshup has retained the salient features of the original logo. The idea of smart, programmable messages is the foundation to conversational engagement. With a refreshed colour palette, the overall design language signifies how conversations are intuitive and natural, and how they have become the digital backbone of brand-to-customer interactions.