83% firms believe technology seen in science fiction movies already a part of their lives, or will be soon: Report
The response from the study showed that organizations must continue to re-evaluate and revamp their sustainability strategies to help ensure relevance to their customers and resilience for the long term.

Keeping this in mind FedEx had commissioned a study, Future is Now, which showed that 60% of the companies that FedEx spoke to were experimenting in various aspects of their business to be future ready. 87% stated that over the past year companies demonstrated their ability to understand ‘What’s next?’ and present possible solutions. 90% agreed that organizations, communities, and individuals who adopt change were better placed to react when met with unexpected circumstances.
The study surveyed more than 4,000 respondents in 18 cities in India and focused on three main views:
- Being dynamic
- How India is open to experimentation and innovation
- To what degree the country is sustainability conscious
According to the study 79% stated that India was prioritizing technology like Artificial Intelligence, the Internet of Things, and blockchain to deliver a future-ready world. Approximately 83% believed technology they’d seen in science fiction movies was either already a part of their daily lives, or likely to be in the next few years.
With technology-led change to continue, the study identified some industries as drivers in shaping the cities of the future, with healthcare, infrastructure and logistics, and banking and finance leading the change.
Towards a dynamic future
To keep innovating all companies must anticipate their customers' needs. The pandemic accelerated change in almost every aspect of life, from how we live and work, to how businesses interact with their customers, and how customers purchase products and services.
India has also jumped ranks in the Global Innovation Index and is home to a thriving start-up ecosystem. Success for businesses hinges upon pushing the envelope and fostering a culture of experiment-led innovation.
A sustainable mindset
The response from the study showed that organizations must continue to re-evaluate and revamp their sustainability strategies to help ensure relevance to their customers and resilience for the long term. As the world keeps evolving, technology and trends will drive changes in lifestyle, behaviors and attitude. For both businesses and individuals, embracing a future that offers endless possibilities and having a mindset that is dynamic, experimental, and sustainable will be imperative to staying one step ahead of the curve.
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