98% of Gen Z now own a smartphone

As the first generation to come of age in the era of the smartphone, ownership is near ubiquitous among the young.

On an average day, they spend over 4 hours online on their smartphones, 98% say they own one and the smartphone is by far their most important connected device.

With 1 in 4 net users already using voice command on their mobiles, Voice Assistants are key to the future of smartphone industry. Perhaps intuitive voice assistants will decide which smartphone maker wins the mobile war.