VR firm Whodat gets funds from Ideaspring Capital

BENGALURU: Whodat, an augmented reality (AR) platform, has raised $600,000 (approximately Rs 3.86 crore) from Ideaspring Capital. This is Ideaspring's third investment, and the first in the AR technology domain. The investment will be Whodat's first institutional round of capital funding, following four years of bootstrapped business.

Whodat, which follows a business-to-business-to-consumer (B2B2C) model, is building a proprietary hybrid SLAM (Simultaneous Localisation and Mapping) system to place digital content within indoor environments without markers, which are basically visual cues which are linked to virtual information.

"Whodat has a great team led by Sriram (Ganesh) and Kaushik (Das) and their vision is to solidify their SLAM approach. They also aim to provide contextual information about the scene using deep learning approaches and eventually productise the overall package so developers can easily create AR experiences without any know ledge of vision and learning systems," said Arihant Patni, managing director of Ideaspring Capital.