Vivocarat.com raises $50000 in seed funding

PUNE: Online jewellery marketplace ViviCarat.com has raised $50,000 in seed funding from a group of individual investors. The funds will be used for product development, team building and marketing. Founded in early 2016 by Ritesh Oza and Abhijith Shetty, VivoCarat is an online marketplace of diversified jewellery brands that showcases affordable jewellery.

"Each product at VivoCarat is listed into collections considering the needs of the customers and sourced from group of handpicked jewelers renowned for their design excellence and aesthetics. We add a minimum of 100-150 new designs on the site every month and will continue to bring more varieties for customers across the country. VivoCarat has successfully managed to join hands with more than 30 reputed brands across Mumbai & other cities like Jaipur, Surat, Kolkata and New Delhi." said Ritesh Oza, CEO, VivoCarat.com.

He added, "Also, being a marketplace in jewellery has its own added advantages. Since we don't hold any inventory, it helps us revamp our product line and featured jewellers based on the time of the year and changing trends. Unlike retail jewellers, who try to sell an item to clear stocks; our focus remains on understanding and evolving as per the needs of the customer."