Home Credit India unveils new brand identity

NEW DELHI: Non-banking finance company Home Credit India unveiled a new brand identity and logo with a tagline ‘Now You Can’.

In its new avatar, Home Credit India aims to make things that matter the most to customers more affordable through use of technology, pan-India footprint, and presence at the point of sale, be it in store or online, the company said in a release.

While the new logo has a prominent smile with the value proposition around the attributes of being optimistic, progressive and belonging, the tagline ‘Now You Can’ shows the brand as an enabler for a better future for customers, the company said in the release.

Announcing the new brand positioning, Tomas Hrdlicka, chief marketing officer (CMO), Home Credit India said, “The brand repositioning is a big milestone in our journey and reflects our endeavor and commitment to help people across India afford things they need in their lives. Above all, the new logo and identity represents what we stand for today –Providing a new and wholesome shopping experience.”

The upcoming festive season will see this new branding and logo being used across a range of campaigns and communication at thousands of point-of-sales. The communication in these campaigns will revolve around themes of customers staying connected with their family and friends with a smartphone at 0% interest and similar other promotions.

Home Credit India is also launching series of promotional campaigns with double (0% interest and 0% down payment) and triple zero (0% interest, 0% down payment, and 0% processing fee) financing offers on some selected mobiles of various manufacturers like Motorola, Vivo, Nokia etc for limited period. The consumer finance provider has operations in 77 cities across 15 states in the country.