AI startup Boxx.ai gets $500k from Unicorn India

BENGALURU: Mumbai-based VC firm Unicorn India Ventures has invested $500,000 (about Rs 3.2 crore) in artificial intelligence analytics startup Boxx.ai. This is the first institutional round raised by Boxx.ai.

A group of angel investors, including Venky Krishnakumar, former COO and CFO of Citibank APAC, and Suresh Shankar, founder of CrayonData, also participated in the round.

The company plans to utilise the funds to upgrade its technology and algorithms platforms, and to expand the product portfolio.

Boxx.ai builds products that use artificial intelligence to solve analytics problems quickly and at affordable costs. Boxx.ai's flagship product AIDA predicts what customers are likely to buy in future, and then deliver personalised customer experiences across all marketing channels, including, emails, app notifications, browser notifications and social media.