Primarc Pecan ropes in Kinjal Shah as its new CEO

KOLKATA: Leading online seller Primarc Pecan has roped in Kinjal Shah, the erstwhile chief executive officer at Crossword Bookstores, as its new CEO.

Primarc Pecan is one of the largest seller at Amazon selling over 50,000 products every month. The Kolkata-based seller also has a presence in other e-commerce marketplaces.

A press release issued by the company said Shah will be responsible for developing the business globally, ensuring world-class service, building strategies and driving innovation.

Siddharth Pansari, director of Primarc Group said Shah’s appointment has been in line with our focus and efforts to create an independent management capability in our online business.

Primarc Pecan has its own logistics centers across Kolkata, Mumbai, Bangalore and New Delhi. It was floated by Siddharth Pansari, Rohit Garodia and Mukul Agrwal.