Varun Dhawan invests in Better Nutrition, backs biofortified farming

NEW DELHI: This World Food Day, Better Nutrition is connecting biofortified seeds, farmers, nutrient testing and consumer products. The mission is backed by actor and investor Varun Dhawan, who has invested in the company and is working to biofortify his own farm.

Biofortification aims to increase the levels of specific nutrients in crops as they grow, through crop varieties and farming practices. Unlike conventional fortification, which adds nutrients during food processing, biofortification starts with the crop itself.

The relevance is immediate. Wheat, rice and pulses are staples in Indian diets. Improving the nutritional quality of these familiar foods offers a way to reach consumers through meals they already eat, rather than relying entirely on new food habits or separate nutritional products.


Better Nutrition, marketed by Greenday Farmer Solutions Pvt Ltd, is building a consumer business around biofortified staples, including atta, rice, dals and millets. Its approach combines seed selection, agronomic practices, farmer engagement and nutrient testing. The company uses X-ray fluorescence (XRF) technology to measure nutrient levels in grain and finished products, helping establish a measurable link between what is grown and what reaches consumers.

Biofortification also creates an opportunity to connect agricultural production with demand for nutritionally improved crops. Better Nutrition works with farmers to bring biofortified crops into commercial supply chains. Its model connects seed selection, farming practices and measurable nutritional characteristics with finished products that consumers can buy.