Freshokartz reaches Rs 200 crore ARR with launch of private label brand NuKrishi

JAIPUR: Agri-tech startup Freshokartz has scaled its revenue to Rs 77 crore in FY25 with a profit of Rs 3.1 crore.

According to Founder Rajendra Lora, Freshokartz clocked Rs 56 crore in revenue in FY24, which rose to Rs 77 crore in FY25 with Rs 3.10 crore profit. The company is now targeting Rs 200 crore in FY26 with Rs 8 crore in profitability.

Freshokartz also launched its private label brand NuKrishi in April this year, spanning three categories—seeds, pesticides, and fertilisers—and has expanded its reach to northern states including Rajasthan, Madhya Pradesh, Uttar Pradesh, Haryana, Chhattisgarh, and Jharkhand. NuKrishi currently offers more than 200 SKUs.


Backed by investors including RVFC, AWE Funds, and Nitish Mittersain (Founder & CEO of Nazara Technologies), the company was founded in 2016 by Rajendra Lora and Chandra Kanta, and has raised $2.2 million to date.

Freshokartz is building an integrated platform across both pre-harvest (inputs) and post-harvest (market linkage). Through its in-house brand NuKrishi, the company supplies seeds, fertilisers, pesticides, and farm equipment across 200+ SKUs, working with 25+ partner brands. It currently serves over 2,00,000 farmers via a network of 500+ retailers, ensuring input delivery within 24–48 hours through its proprietary logistics and financing backbone.

On the output side, Freshokartz aggregates fragmented supply from smallholder farmers and connects it to 50+ processors and institutional buyers, while also offering financing partnerships to provide liquidity across its ecosystem. The company attributes its profitability to a strong execution moat, built on its on-ground manager network, tech-enabled logistics, and brand-led agri-input strategy that has enabled higher margins and stronger retailer stickiness. Freshokartz has partnered with StarAgri, BlackSoil, Ugro, and 121 Finance for supply chain finance and is planning to launch its own NBFC soon.

Lora said in a statement, “Agriculture today is no longer just about growing crops; it is about building resilient systems that sustain millions of livelihoods while ensuring food security for a nation of 1.4 billion people. At Freshokartz, we are reimagining this value chain. By eliminating inefficiencies, digitising access to inputs, and creating fair market linkages, we’ve built a model that balances growth with sustainability. Achieving profitability at this stage shows that farmer-centric innovation can be commercially viable. The next phase of our journey will focus on scaling NuKrishi across states, expanding financing access for retailers, and unlocking new income opportunities for farmers.”