Actress Soumya Tandon becomes investor, brand ambassador of ride-sharing app Jugnoo

NEW DELHI: Leading ride-sharing app Jugnoo signs actress Saumya Tandon as its brand ambassador. The actress has also invested in the startup.

“It is an exciting time to be a part of this dynamic startup ecosystem," says Tandon. Jugnoo is solving a very fundamental problem by providing the convenience of hailing an auto-rickshaw via mobile app, she feels.

"With Saumya on board, our users will have a face to connect with and her popularity will aid better brand recall," says founder of Jugnoo Samar Singla. "As far as her investments are concerned, it will assist us to augment our capacity,” he says.

This follows the increasing trend of Bollywood investments in Indian startups. Celebrities are either putting in money in startups or endorsing them as brand ambassadors.

Established in 2014, Jugnoo has since become one of the leading auto-rickshaw aggregators with 30,000 people transacting per day.



(As issued by official company statement)