Shopping addiction: Why you tend to over-spend

An over-shopping epidemic is raging across India. Have you ever thought why you tend to over-spend on shopping? We looked what goes on inside the head of a shopaholic when he’s in a mall. Here are 6 things that make shopping an addiction

For some buyers, shopping acts as a balm that soothes. After a tough day, it distracts the person from negative feelings.

Those with low selfesteem tend to pick up lots of clothes and accessories to give the impression that they are doing well.

Buying expensive clothes and gadgets gives a good feeling to the buyer and makes him feel rich with loads to spend.

Makes the person feel in control. The pampering by salespeople massages his ego and gives him a feeling of self worth.

Some shopaholics will grab anything offered at a deep discount. They believe they will never get the opportunity again.

Some buy stuff for children to get over the guilt of not spending enough time with them. Others shower gifts on friends to seek attention.