Why wait when you can fret this Insta?

After opening a Pandora's Box of issues pertaining to body image and mental health among adults, Instagram wants to let loose a similar barrage on children with 'Instagram Kids' for the under-13. After all, why wait till you're grown up to find out about FaceTune and Thigh Gaps, when you can have your self-esteem decimated in your formative tween years? Besides, it's not like being older has helped demographics deal with the evils of social media any better. In fact, parent company Facebook's own internal research, as uncovered by the Wall Street Journal last month that led to a US Senate hearing last week, has confirmed the app's damaging effects on teen girls - from eating disorders to suicidal thoughts. That's probably why Insta decided to level the playing field by throwing kids into the ring with trolls, body-shamers and targeted ads. If anything, it could give the tots ample practice to deal with what's in store in years to come.

Sadly (read: thankfully), parents, experts and policymakers didn't agree and the ensuing techlash has forced the app to press 'pause'. Last heard, Facebook intended to reverse gears by presenting another internal research before the US Senate that shows that Instagram is actually for teenage girls. Oh for those old, innocent, 'You've come a long way, baby' cigarette ads targeting women.