The wrinkled look's for saving the planet

Starting coming week every Monday, the boffins at Council of Scientific and Industrial Research (CSIR) will get less starchy as they join the very Muggles-sounding 'Wrinkles Acche Hain' - WAH - campaign. The plan: CSIR staff will wear unironed clothes to their offices, a subtle (sic) sartorial nudge to all around on the importance of saving energy and environment from CO2 emissions that ironing clothes releases. Wah, indeed. Before you dismiss this crumpled couture effort, remember the plan kills three birds with one stone. One, there's the greenwashing thing - saving the planet without breaking the ironing board. Then comes the 'carefully careless' style statement. Third, it's a subtle flex on their scientific prowess on green issues. And, if wrinkled clothes don't work, then can always opt for curated wrinkles, a.k.a. pleats, that Issey Miyake invented in the late 1980s.

So, next time you see a CSIR scientist scrunching up his shirt or her sari, remember, he or she is saving the world. But, remember, the wrinkling mustn't mean a longitudinal one from a clothesline, but rather minor folds in the fabric, as if you pulled it out of a wardrobe in a hurry. There is a fine line between looking chic and looking like you just wrestled with a herd of sheep. After all, you don't want a 'saving the world' look to come across as sloppiness.