Super-luxury brand in search of a product

Let's face it, Diwali isn't just about lights and bonhomie, and celebrating the 'victory of good over evil, of knowledge over ignorance' (what does that even mean?). It's also about buying stuff - the shiny stuff, the big phat, hyper-techy stuff. So, for those who can afford it, and with the right taste to flaunt it, this high-end, super-luxury, must-have product should be on your Diwali shopping list, if you haven't bought it already. Priced at ₹1.2 crore and available from only select super high-street stores in Tier-1 metros - online Diwali shopping, thankfully, like 99.98% of all Diwali shopping, is for the mob - this is an item that melds aesthetic beauty with lab-hot tech edge. As far as exclusivity goes, unlike lower-end products like, say, Lamborghinis and iPhone 15s, this comes only in one model - black - because there is no need here to dabble with choice. Once you choose it, it has really chosen you.

Being available both in the Indian pre-Diwali market and the global pre-Christmas one, something this high-end and opulent never needs advertising or marketing. The only reason we are singing hosannas to it, is to praise its existence, its beauty and its lavish inaccessibility even to most extremely wealthy persons. But we do hope you, dear reader of the most rarefied of rare tastes, possess it by the time Diwali is here.