Sare jahan se achhi biryani hamari

India ordered 2.5 plates of biryani every second in 2023, with one veg biryani for every 5.5 chicken biryanis ordered. This trend extends to iftar, with 6 million plates ordered from Mar 12 to Apr 8. Biryani is not just for vegetarians or non-Hind...

ET Bureau
Swiggy may not be Prashant Kishor, but if the online food-ordering and -delivery platform's sales data throws up one juicy fact to chew on, it's this: in 2023, India ordered 2.5 plates of biryani every second. Side plate note: for every 5.5 chicken biryanis ordered, there was one veg biryani. Mind you, this isn't just about the super spike during Ramzan - when during iftar (5.30-7 pm), around 6 mn plates of the good stuff were ordered from Mar 12 to Apr 8 this year alone. Like chow mein ain't just for Sinophiles, and cakes aren't only chomped during Christmas, biryani ain't just for non-vegetarians or 'non-non-Hindus'.

So, worry not about the distant possibility of terrorists being fed biryani at a future PM's house. The chances are equally slim and high that they could be fed pav bhaji or samosas. But whether you're sharing with a terrorist or with a pugilist, Swiggy's most-popular order for the eighth year in a row is as secularised as the roti, as diversely consumed as India itself. In fact, if one looks at this year's IPL final, it was pretty much a contest between Hyderabadi biryani and its Kolkata-style cousin, the one with the aloo - the latter - winning with aplomb this time. After reading this, if you're tempted enough to order a plate or two or three via Swiggy, Zomato or your local biryani takeaway, our job is done.

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