Pedalling virtuous high-end cycles
While Second Worlders in India see the human-powered two-wheeler as a Third World transportation device, in the First World, the cycle - and, by extension, cyclists - is already seen as something futuristic, fashionable, 21st century.

The problem with cycling, of course, is that it is 'humble' - read: lacks the social status that four-wheelers can carry off. While Second Worlders in India see the human-powered two-wheeler as a Third World transportation device, in the First World, the cycle - and, by extension, cyclists - is already seen as something futuristic, fashionable, 21st century. Businessmen - and their spouses - are more worried about the embarrassment of being seen cycling to a dinner party than whether they reach without getting knocked down by a Lakhimpur SUV. So, even as the road transport and highways ministry must go max capex and on a national cycle lanes-building spree, let heroic cycle-makers build high-end lines of bicycle models. Who knows, high net-worth individuals may start a virtuous cycle of showing off their multi-thousand- or even lakh-priced pedalling devices that require no fuel except one's well-toned vanity.
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