Let's adios Davos, in a while Alpine

Sure, ideas are still exchanged, networks continue to be built and maintained. But barring the purpose of filling up your Instagram and Facebook with Swiss pics, real business, economics and the stuff for which people wear suits and power dresses ...

BCCL
Now that Davos 2022 is done and dusted, we can be frank with you. Like Ibiza in Spain for British lager louts to have their unhinged merriment to the joys of E and EDM in the early 1990s, the World Economic Forum annual meetings that had really become an excuse to see - and be seen in - snow when your backyard is curling from heat has run its sell-by date. With WFH the new WEF, Davos, too, is now a spot that could - and, honestly speaking, should - be deemed cold, rather than the hotspot it was a decade ago.

Sure, ideas are still exchanged, networks continue to be built and maintained. But barring the purpose of filling up your Instagram and Facebook with Swiss pics, real business, economics and the stuff for which people wear suits and power dresses are done closer to home - unless you're one of the big shots who happen to live in Davos. Since it became the Glastonbury for economists and business in 1971, the Alpine resort town has turned from a twee - well, Alpine resort town - to a micro Kumbh for suits. As a wise one with the knowledge of business and life cycles once said, 'All things must pass.' And so is it with Davos as the seen-to-go-to venue of WEF annual jamborees. Which means making Davos return to its tweeness that can be visited and enjoyed by folks who prefer the outdoor mountain air to the hot one indoors.

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