India, unleash your cleanfluencers!

It is a fact that some folks are better at tidying up than others. There is even a correlation between being good at keeping things neat and tidy and being proud of being good at it. Which is where social media has been playing a part in spreading swachh pride - the advent of cleanfluencers. By showcasing their talent and enthusiasm of cleaning up spots, these people, standing next to godliness, hope to spur the less tidy on to embrace spotless order in everyone's lives and surroundings.

As we witnessed during last year's football World Cup in Qatar, Japanese supporters in the stadiums created quite a stir when after each match, they stayed behind to clear the litter left behind in the stands left by others. This cleanfluenced supporters of other countries during the tournament and then beyond. Cleanfluencers are now flaunting their stuff in videos with their 'from mess to fresh' acts. Perhaps this is something that authorities here in India, not known for its civic sense and public space cleanliness, can pick up a trick from. Identify people who are great at tidying up and cleaning in front of a video camera, champion them and make them cleanfluencers - not celebrities who aren't known for their cleaning prowess - and spread their talent. If unboxing could have been a phenomenon thanks to trending videos, so can cleanliness.