How Vijay turned film stardom into political success in Tamil Nadu
Actor Vijay achieved a rare feat, turning movie fame into election wins. He presented himself as a 'people's hero', a role audiences already accepted. This strategy worked in Tamil Nadu's political landscape. Unlike others who failed, Vijay effect...

But history is littered with glittering failures: actors who thought charisma alone could be tallied like votes, only to discover that politics is less about slo-mo entrances and more about promising alternatives and altering landscapes. Vijay's secret sauce lies in timing and translation. He repackaged fandom into a narrative of 'the people's hero', a role that audiences already believed him to be.
The leap from fighting baddies on screen to promising to fight them in assembly halls was made believable in a rusting 'Dravidian' duopoly. Others in the past have mistaken popularity for policy, assuming that a few selfies and a catchy slogan could substitute for grassroots machinery. Spoiler: it can't.
The lesson? Stardom is raw energy, but votes are refined fuel. Vijay managed to distil his cinematic aura into political credibility, while others fizzled out like a lazily written sequel. In Tamil Nadu, the script worked because this hero knew how to play both roles - megastar and deliverer - without tripping over the teleprompter.
The Economic Times Business News App for the Latest News in Business, Sensex, Stock Market Updates & More.