Art of Self-Spin, or Extreme Self-Belief

Nothing - and we say it with immense authority - sells like self-spin. Whether it's the shimmering illusion that you are a misunderstood genius, a spiritual lighthouse or a super businessmen with no empirical reason to back up that belief needs spunk, guts and moxie. Self-spin is the miracle drug that allows infinite dosage. It allows the chronically late to rebrand as 'spontaneous', the indecisive as 'open-minded', and the unemployed as 'freelance visionaries'. It's not lying - it's reframing. And if you say it with enough conviction, even your therapist will start taking notes.

In the workplace, self-spin is practically currency. 'I thrive in chaos' translates to 'I forgot the deadline'. 'I'm a people person' means 'I'm the office gossip'. And 'I'm a statesman' means 'No leader of another country takes me seriously'. Social media, of course, is the Vatican of self-spin. Here, every brunch is an awakening, every breakup a 'growth journey', and every selfie a declaration of war against the laws of ageing. The algorithm rewards delusion, and we oblige, one filtered epiphany at a time. So, let us raise a glass (of overpriced oat milk latte) to self-spin: the art of being exactly who you aren't, but with better lighting. After all, if you can't be your best self, you can always pretend to be your best self. And isn't that basically the same thing?