Smartphone sector needs PLI 2.0 boost
India's government is right to extend PLI for smartphone exports, sustaining momentum and signaling its intent to become a global manufacturing hub. This strategy leverages the presence of major players like Apple and Samsung, fostering local valu...

The smartphone industry has several unique characteristics that make it the poster child for Indian exports. Apple and Samsung, the biggest smartphone manufacturers globally, are serious about their India plans. Their brands dominate global smartphone sales, which addresses market-access issues faced by new exporting nations. The products made in India sit on the top shelf of handset makers' portfolios and demonstrate local manufacturing capability. Finally, smartphones have deep linkages with software development, where India can push its existing advantages.
India also happens to be a dynamic market for smartphones where Chinese makers of mid-segment handsets are in retreat after a decade-long dominance. A sustained export push could create space for strong local brands to emerge. The ecosystem seeded by Apple and Samsung will have positive externalities for broader electronics exports. Extended export subsidies can be expected to increase local value addition. Smartphones provide a ready pathway to high-value manufacturing with rising localisation levels. The exception to time-bound export subsidies for smartphones also justifies itself through employment intensity.
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