Rise to Trump's tariff challenge
Donald Trump's strategy of using tariff threats to enforce free trade has historically led to retaliation and domestic penalties. Despite decades of protectionism targeting various countries, the US trade deficit persists. India's opportunity lies...

What can a new member of this club learn from the experiences of predecessors? Take India. It has a pool of cheap labour, GoI subsidises exports, its labour and environmental standards do not harmonise with those of the US, and it is willing, up to a point, to see the merits of orderly trade. So, it is a candidate for tariff threats, voluntary export restrictions and administered non-tariff protection. Each of these scenarios creates opportunities for Indian exporters to benefit through trade diversification and higher price realisation. Japanese automobile companies are a case study of how to turn Trump's protectionist rhetoric on its head.
The rhetoric has its limits, though. The US cannot step down from its pedestal as the defender of free trade so long as it consumes more than it produces. Conversely, this dynamic helps create global champions abroad that learn to negotiate America's dalliance with protectionism. This could be India Inc's moment. It should act on Trump's invitation to manufacture in the US what it sells in the US.
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