Make Duchess an object of reticule
Hermes cleverly renamed Sac a Depeches “Kelly” in 1956 after the new Princess of Monaco took her homeland America by storm, arriving with baby bump.
The best strategy, of course, would be for a brand to name (or create) a bag after the duchess. After all, Hermes cleverly renamed its 1935 classic Sac a Depeches “Kelly” in 1956 after the new Princess of Monaco (formerly Grace Kelly) took her homeland America by storm, arriving with baby bump and that bag on her arm. And “Lady Dior” was named after the Duchess of Cambridge’s equally fashionable late mother-inlaw. So, who will be first off the blocks with a Kate clutch?
The Economic Times Business News App for the Latest News in Business, Sensex, Stock Market Updates & More.