Women drive scooter sales--and social progress

There’s good news from the automobile industry, sociologically speaking. Scooter sales have seen a recent upsurge in growth, driven prominently by female consumers. In May this year, scooter sales shot up by 34% while motorcycles achieved a much more modest 7%. The dynamic growth in scooter sales isn’t a one-time ride either – industry data indicates scooters steadily expanding their share in the two-wheeler market over the last six years, their slice of the pie growing from 12% to 19%. Beaming scooter companies are pointing towards women drivers for enthusing new zip into their sales.

At its core, more women scooter drivers criss-crossing the country indicate far greater independent mobility for women, easily able to drive lightweight vehicles to required destinations. This highlights two valuable developments – first, the growth of a liberal mindset across India, with women independently travelling to college, work or the shops without empty-headed machismo or narrow-minded conservatism barring their way. Secondly, it shows a social scenario where civic authorities will have to walk the talk about ensuring decent public safety, essential with more citizens, male and female, going about their regular tasks.

There’s also an economic green light here – a surge in women driving scooters shows the possibilities of an economy vitalised by strong female participation in all sectors, from education to employment, entrepreneurship to recreation. In this light, we appear closer to our East Asian neighbours who have successfully integrated women into their economies, with women on scooters rushing to big offices, small businesses, colourful stores or families a common sight across South Korea, Vietnam and similar nations. That’s a joyride that benefits all.