Reincarnate Good ROI
In the towns, people were beginning to realise that their actions (kamma) had long-term consequences, which they themselves might not experience but which they could see would affect future generations. The doctrine of reincarnation, which was of quite recent origin, suited this world much better than did the old Vedic faith. The theory of kamma stated that we had nobody to blame for our fate but ourselves and that our actions would reverberate in the very distant future.
True, kamma could not release human beings from the wearisome round of samsra, but good kamma would yield a valuable return since it ensured a more enjoyable existence next time. A few generations earlier, the doctrine of reincarnation had been a highly controversial one, known only to an elite few. But by Gotama's time, when people had become conscious of cause and effect in an entirely new way, everybody believed in it even the brahmins themselves.
From: Buddha
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